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Facebook has recently begun testing a new update to Facebook groups, which allows admins to ‘Pin’ the most important Posts to the top of the group feed.
Now much like the concept of ‘Pinning’, introduced by Pinterest, pinning a post can now be done by navigating a drop down menu in the top right hand corner of a post. But this new feature is only available to the group admins in their respective groups. It is possible for group admins to pin multiple posts, unlike on Timeline where there can only be one post pinned to the top. Although, it is still unclear how long a pinned post stays at the top of the feed or if it needs to be manually unpinned.
These Pinned posts however do not seem to carry over to mobile, which Facebook might be looking into sooner and fix it.
The update will be useful as it will enable group admins to make sure all members see a post when they visit the group page. The new Pin a post feature would definitely be of much better use, when compared to the sponsored posts, as they won’t fill up people’s news feed and instead only shown when they enter into the specific group.
Facebook confirms that pinned posts for groups are in testing, but the company did not share any more details about the feature. The feature is currently live and not sure for how much period of time. The Facebook groups product has seen recent updates in the past few months including Dropbox integration and the ability for users to see which members have seen a post and when they saw it. Admins may decide to unpin a post once they’ve seen that all members have viewed it.
What do you think of the new Facebook Groups feature? Share your thoughts and comments below.